Sam started his career when he was chosen at the age of 16 to be a performer in the internationally touring performance troupe known as “The Young Americans.” After traveling extensively throughout the United States, performing in this and other performance troupes and Broadway musicals, Sam received a Bachelor of Music degree in 1984 from Oakland University’s School of Performing Arts in Rochester, Michigan. Sam made the transition from performer to producer and was hired by legendary hotelier Joe Esposito in 1987 to extend the Business Theater concept that Esposito had founded at the MGM Grand/Bally’s Hotel in Las Vegas.
Since then, Sam has produced over 2000 corporate general sessions, product reveals, awards banquets, and theatrical productions for clients such as IBM, Honeywell, Samsung, the 2000 Sydney Olympics, Firestone, Continental Casualty Companies, MCI, McDonald’s, Pontiac, and many, many more. In 1996 Sam started the troupe now known throughout the world as “iL CiRCo”. Also featured in Sam’s hit show at SeaWorld San Diego “Cirque de la Mer,” the troupe has played to over 8 million people since it’s first show on May 31, 1996 as this highly acclaimed production has won awards throughout the world for it’s unique artistry. Sam is the musical composer of the iL CiRCo and Cirque de la Mer musical score soundtracks and is the recipient of Event Solutions Magazine’s coveted “Spotlight Award” for the Best Theatrical Producer. Sam is a Co-Founder of the International Association of Corporate Entertainment Producers, and is the Past Chairman of the Board for the Association of Entertainment Professionals Worldwide. Sam continues to serve on industry panels and is a featured speaker at industry events where he enjoys building on his 30 years of service in event production.