Sam Trego, President and Executive Producer of San Diego-based Imagination Entertainment, shares his take on the hottest acts and the ongoing importance of event entertainment.
What acts are the hottest for events? What we are finding that the music and theatrics of Broadway is starting to get hot again. Of course it doesn’t hurt that the Tony’s are now officially “hipper” than the Academy Awards, but there is new life in the concept of bringing Broadway into an event that we’ve not seen in five years. Hipster Broadway, anyone? Broadway is cool again! With “Jersey Boys” coming to the big screen, and every parent’s child belting out “Let it Go,” we are finding big demand for big Broadway performances, be it in your living room or in your ballroom.